Analysis
Funnels
Steps are counted in order
A step only counts if it happened after the one before it. Unordered counting is easier and wrong: someone who signs up and then looks at the pricing page would be scored as a conversion, and the funnel inflates.
A repeated event does not advance the funnel — only the first match at each step counts.
Defining steps
The Funnel tab in the dashboard. Two kinds of step:
- Page — exact path match (
/pricing) - Event — event name (
cta_click)
Between 2 and 8 steps. If you configure nothing, a default funnel for your site type is ready.
Reading the result
| Column | Meaning |
|---|---|
| Sessions | Sessions that reached this step. |
| Step rate | Continuation rate versus the previous step. |
| Total rate | Continuation rate versus the first step. |
| Drop | Sessions lost at this step. The biggest loss is highlighted. |