Features · Measure

Autocapture — useful events before you write any code

Outbound clicks, form submissions, field-level abandonment, scroll depth and rage clicks are captured from the moment the script loads. Everything else is one HTML attribute away.

Form abandonment by field

Which field people stop on, by name. The value is never read. Most forms lose most of the people who start them, and knowing the field is the cheapest conversion win available.

Rage clicks

Three clicks on the same spot within 800 ms — usually something that looks clickable and is not. Detected on every click, including elements that do nothing at all.

Events from HTML, no code

data-vitrus="purchase" data-vitrus-event-plan="pro" becomes a named event with properties. Marketing can add events without a deploy.

Scroll depth, once per page

A single event on exit rather than a stream of noise, so it tells you how far people got without inflating your event count.

The evidence

What the tracker sends for a form abandonment

{
  "site": "acme-3f9c21",
  "type": "event",
  "name": "form_abandon",
  "url": "/signup",
  "props": { "field": "phone", "path": "/signup" }
}

"phone" is the field name. The number typed into it never leaves the browser.

Documentation

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